But the key point here is if you are in a relationship that’s one to one, whether it’s victoriabrides your significant other, whether it’s your boss or manager for every one nice moment, you have one negative moment, that is not a balanced experience

And it’s the notion that we are most effectively and profoundly influenced, not by ideas and data and evidence that people give to us or force upon us, but rather by ideas and evidence we generate on our own. Shankar Vedantam: It’s a remarkable study because in this case, the messages actually did come from someone else. They were not self-generated, but merely the act of reading the message, as opposed to listening to the very same message changed the ownership that people felt relative to the idea. Loran Nordgren: Yes. The intuitive role of the innovator is to have the idea and to push for change.Read More